Adidas

Adidas was founded in 1920, by Adolf (nicknamed Adi) Dassler, aged just 20, with a single vision - to offer all athletes superlative footwear for their chosen discipline. This Adidas principle remains his heritage. A passionate athlete, always close to participants, Adi saw his shoes at major Olympic events; canvas in 1928; spikes (worn by US sprinter Jesse Owens) in 1936; a fresh start, after WWII, with canvas/ rubber and the Adidas name in 1948; then the famous 3-stripes. Adidas screw-in stud boots, worn by the 1954 German World Cup victors, secured Adidas as world player. Adidas still specialises in innovative products for top athletes in all disciplines, with over 700 Adidas patents demonstrating Adidas' enduring pursuit of perfection.

Browse Adidas

Video

Inspiring Adidas video from around the web

Adidas Originals 2011 Video featuring Snoop Dogg

Adidas Originals - the street where originality lives - "where athletes, musicians, skaters, artists, entertainers and more all come together to show their colours, their style and their originality"

Adidas is all in: Featuring Leonel Messi, Rose, B.o.B., David Beckham and Katy Perry

Top Sellers

The Styles you love best from Adidas
Mens from £33.00 Adidas Gazelle II Adidas Gazelle II
Womens from £26.00 Adidas Honey Mid Adidas Honey Mid
Mens from £23.99 Adidas Nizza Hi Adidas Nizza Hi
Womens from £36.38 Womens Adidas Kanadia Womens Adidas Kanadia
Mens from £38.50 Adidas Kanadia Trail Adidas Kanadia Trail

Latest Styles

What's new from Adidas
Mens from £30.50 Adidas Dragon Adidas Dragon
Mens from £43.99 Adidas Porsche Design SP1 Adidas Porsche Design SP1
Womens from £29.70 Womens Adidas Supernova Glide Womens Adidas Supernova Glide
Womens from £12.00 Womens Adidas Supernova Sequence Womens Adidas Supernova Sequence
Mens from £28.50 Adidas Decade Mid Adidas Decade Mid
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