Asics

For over 50 years ASICS shoe design philosophy has revolutionised the sports world. Centred in Kobe, Japan, ASICS' distinctive scientific approach generates a myriad of highly innovative technologies to meet running athletes' needs. Strategically placed in the midsole, Duomax gel elements of varying density cushion the degree and velocity of the foot's rotational movement. Variable elasticity shoe coverings compensate for foot fall distortion. ASICS, a fitting acronym from the Latin motto 'Anima sana in corpora sano' meaning 'a healthy mind in a healthy body', reflects ASICS' goals of consistency, innovation, and commitment to quality and originality, creating comfort and functionality in contemporary high performance attractive sports shoes.