A niche was spotted in the market for branded fashion formal footwear in 1995 as lads' mags like FHM first hit the shelves. This provided Base London's founders with a perfect platform to grasp in-depth its target market's need for multi-purpose footwear - functional as well as fashionable. With the right product, at the right price, in the right place, at the right time - whether formal or casual shoes, brogues or loafers - award-winning Base London soon had all bases covered. With feet firmly on the ground Base London stays ahead of the competition pushing back boundaries to produce stylish, excellent Base London footwear for all occasions made with textured leathers, quality finishes, exclusive prints and sole designs. Base London - a brand to relate to and trust.