Ben Sherman, a British based company, founded at Brighton in 1963, has led youth culture designs for five decades, chiefly for men. Ben Sherman saw UK modern jazz fans eagerly buying the US button-down shirts worn by visiting American artists like Miles Davis, Dizzy Gillespie and Oscar Peterson. Ben Sherman produced his own versions. Mods and Skinheads liked them. The mood changed. There simply had never been anything on the English scene like it. Ben Sherman took off. Ben Sherman motto 'always embrace the new and the different' means Ben Sherman footwear includes the likes of Qewy Brogue, Joev Desert Boots, Myas Chelsea, Herringbone Cap-Toe, and Abot Leather Hi. Some Ben Sherman designs have the Royal Air Force roundel, the 'mod' target.