Crocs to launch an all new clothes line using Croslite rt
Crocs (Nasdaq:CROX) has announced this week that it will produce an all new clothes line for men and kids made with a syntehtic material called Croslite RT. Croslite TR is an all new material derived from the unique Croslite material which are used in its the popular fashion shoe line. The “RT” in the name stands for “relaxed technology.”
The material “enables garments to be resistant to harsh chemicals and heat, ensuring longevity after exposure to sun, UV light and sweat,” Crocs said Monday.
The new clothing line will include short and long-sleeved T-shirts for adults made of a blend of cotton and Croslite RT, and woven shirts made entirely of the new Crocs rt material. The company also will offer children’s shorts, trousers and skirts that can be accessorised with the same Jibbitz charms that are used on Crocs footwear. The clothes will come in colours complementing those used in Crocs footwear. The clothing will be resistant to harsh chemicals and heat, the company said, adding that it plans to launch another line of clothing for spring 2008 using Croslite rt technology.



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