Fred Perry

A redesigned sweat band free to top tennis players in the late forties was the innocent beginning of the massive Fred Perry Sportswear phenomenon. Born May 1909, Fred Perry was the typical man of the streets who made good by taking the rather stuffy tennis world of the 30's by storm with the sheer excellence his play. Winning tournament upon tournament by sheer drive the industrial Stockport Northerner won grand slams eight times using continental grip style and attacking the ball low and on the rise. Via stylish honeycomb polo shirts with the famous laurel logo on the left chest the preferred nominee of English tennis players Fred Perry has developed a perennially popular range of sports and tennis shoes to tempt today's fashion-forward athletes.