Gio Goi

Gio Goi is a British label born in Manchester, famously worn by a new generation of Brit Rock stars. Gio Goi emerged from the late eighties dance revolution to become the label influential music and media figureheads wanted to wear, with Blur and Oasis as its ambassadors. After years of success, Gio Goi has proved to be more than a fad, earning official Cool Brand status like Aston Martin, Rolex and Agent Provocateur. The strength of its fashion-forward collections, as well as the exciting roll of fashion and music-industry associations has facilitated the brands global presence. Gio Goi currently holds the Drapers 'fashion brand of the year' award, and with its authentic and exciting fusion of rock with fashion it's not hard to see why.