Irregular Choice

With Irregular Choice you recapture the freedom which eloped with your youth, according to Irregular Choice creator and designer, Dan Sullivan. Recognised for insisting on consistent creativity and individuality in a world of drab conformity, Irregular Choice is much more than just a brand name. In the summer of 1999, Irregular Choice was launched by design entrepreneur Dan Sullivan from the vibrant seaside resort of Brighton on England's south coast. Dan saw the need for fresh and fun imaginative products that are truly original above all else. He put his Irregular 'stomp' on the footwear world from fresh platforms, booties and pumps in all shapes and sizes. Irregular Choice's accolade: Purveyor of fresh, malicious and multicoloured shoes.