Lacoste is a huge multi-national fashion brand including footwear stretching from casual slip-ons to leather fashion trainers. René Lacoste, born in 1904, entered the legend of tennis when he and his French "Musketeers" stole the Davis Cup from the Americans in 1927. In 1933 Lacoste with Andre Gillier, owner of France's largest knitwear company, created revolutionary knitted cotton pique shirts. 75 years on, Lacoste still retains an unrivalled world heritage with luxury and classic sports fashion items, each bearing the authentic signature crocodile logo, appealing to fashion-forward footwear consumers. Modern designs and colour ways combine with classic shapes to create a unique style that distinguishes Lacoste from other lifestyle brands.