The best trainer to illustrate Japanese creativity and innovation is the Mexico 66 worn at the Mexico Olympic Games in 1968. Introduced in 1966, the Mexico 66 was the first ever shoe with the famous Tiger Stripes and this timeless classic is still popular on streets across the globe today. In 1949 Kihashiro Onitsuka established Onitsuka Tiger with a philosophy of promoting youth health through sport. After regular consultation with sportsmen and coaches he made the Japan's best sports shoes seen in most marathons and Olympic Games since 1951. Onitsuka Tiger combines its long sport experience, contemporary designs and unique Japanese traditions to create a collection of footwear that reflect the traditional spirit of Onitsuka Tiger.